Are your emails getting opened? Clicked? Converting?

If not, you're likely missing one (or more) of these 10 essential elements that separate emails people ignore from emails that drive revenue.

Inside this guide, you'll learn how to:

✓ Write subject lines that get opened (not just clever—effective)
✓ Keep emails focused and scannable (the ideal length might surprise you)
✓ Craft CTAs that drive action (hint: you only need one per email)
✓ Segment your list so the right people get the right message
✓ Build a welcome sequence that turns subscribers into customers
✓ Set up triggers to avoid missed opportunities (like abandoned carts)
✓ Re-engage inactive subscribers (and know when to let them go)
✓ Optimize for mobile (because most people read on their phones)

Each criterion includes clear do's and don'ts—so you know exactly what to implement.

Built for women-owned and LGBTQ-owned service businesses ready to make email marketing work smarter, not harder.